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Lowlands, is a music festival, held annually in the Netherlands in August since 1993. Lowlands is attended by around 55,000 visitors, spread over 200 acts and more than ten stages every year which are named according to the NATO phonetic alphabet apart from the Grolsch stage (named after the beer brewer Grolsch who has been the main sponsor of the festival for the last few years). The majority of stages are inside huge tents – insurance against the Netherlands climate – with the main stage’s tent, Alpha, being approximately the size of a regulation football pitch.