We know, social media shouldn't decide which DJ is good or not, but like it or not, you HAVE to play the game. Here are some tips.
Whether you’re an emerging DJ or an experienced music maestro looking to expand your reach, Instagram offers unparalleled opportunities for exposure. This social media platform has become a mainstay for artists worldwide, and DJs are no exception. This guide will provide you with a comprehensive strategy to level up your Instagram game and grow your fan base.
1. Showcase Live Performances
Make it a point to post at least one video per week from your gigs. This can be a clip of the crowd’s energy during your set, a snippet of your newest track, or simply you behind the decks. If you can’t record yourself, enlist a friend or fellow DJ to do it for you. These clips give your followers a glimpse of what they can expect from your live performances, thereby piquing their interest and encouraging them to attend future gigs.
2. Share Studio Sessions
Open the door to your creative process by posting studio videos. This can be a mini tutorial, a time-lapse of a production session, or a sneak peek of an upcoming track. This not only satisfies the curiosity of your followers but also positions you as an expert in your field. Plus, it’s a great way to build anticipation for your new music.
3. Curate a Weekly Top Tracks List
Your followers look up to you for music inspiration, so why not deliver it? Create a weekly post sharing your current favorite tracks. You could even create a Spotify playlist and share the link in your bio or stories. This way, you’re offering value to your followers, and they’ll be more likely to stay engaged with your content.
4. Personal Posts
Believe it or not, your followers are interested in your life outside the DJ booth. Sharing personal moments helps to humanize your brand and build a deeper connection with your audience. If you’re uncomfortable sharing too much about your personal life, you can opt for more neutral posts, like your favorite food, your pet, or beautiful views from your travels. Remember, you set the boundaries.
5. Promote Your Upcoming Gigs
Instagram is an excellent platform to announce and promote your upcoming performances. You can use the post itself to share the basic information and then use the caption or story to share more personal thoughts, like why you’re excited about the gig or some backstage tidbits. Don’t forget to use relevant hashtags and tag the venue or event organizer for maximum reach.
6. Extra Tips
– Be consistent. Program your posts and stories, use templates on Canva and have some discipline on your social media schedule. It will pay off.
– Travel Recommendations: When traveling for gigs, share your favorite spots like local restaurants, bars, or must-see sites. These posts add variety to your content and offer value to your followers, especially those who love to travel.
– Promote Safe Raving: Use your platform to advocate for safe and responsible clubbing. You can share tips about staying hydrated, respecting personal boundaries, or any other safety measures.
The key to success on Instagram is consistency. Regularly posting engaging, varied content will not only keep your current followers hooked but also attract new ones. It’s about creating a connection with your audience, so always keep their interests in mind when crafting your posts. Happy ‘gramming!