From the raw, extended sets of yesteryears to today's polished, bite-sized viral content, and the potential resurgence of the classic format.
From the early live streams of Beat TV, Dance Trippin, and Clubbing TV to the grandiose productions of Boiler Room and Cercle, the landscape of live streaming in the dance music industry has drastically evolved over the past decade. It was a time when live streams were a daily occurrence, showcasing both small and big DJs across various platforms. The streams were often simple, focusing on the music and capturing the event’s feel more than a polished presentation. However, as technology advanced and social media usage exploded, the nature of live streaming in the industry began to change.
The arrival of Boiler Room and Cercle marked a significant shift in the live streaming paradigm. These platforms introduced ticketing, reaching larger and more mainstream audiences and leveling up their production value with better cameras and drones. The exposure offered by a well-executed Boiler Room or Cercle set became a golden ticket for DJs looking to make their big break, significantly influencing their career trajectory.
As these high-profile platforms grew in popularity, DJs began to move away from smaller media outlets. The focus shifted towards managing their image and crafting a perfect set rather than embracing the spontaneity and extended duration of their earlier performances. The three-hour sets on Beat TV or Dance Trippin were replaced with shorter, meticulously prepared appearances on these new platforms.
This trend intensified during the COVID-19 pandemic when the demand for live streaming skyrocketed. DJs with more resources started producing high-quality streams in unique, empty locations, contrasting starkly with those broadcasting from their bedrooms or bathrooms.
However, post-pandemic, the dance music industry didn’t return to its original live streaming format. DJs started to favor shorter content that would yield more reach on social media platforms, like Instagram. A one-minute reel featuring a hyped crowd and a catchy track often outweighed a two-hour live stream in terms of virality, views, and potential career boost. Consequently, the focus shifted away from mixing skills and venue atmosphere to creating content that could go viral.
In this new landscape, it’s understandable that the original live stream format seems to have lost its appeal. Yet, not all hope is lost. We firmly believe that talented underground DJs, known for their impressive mixing skills, may soon bring back the classic live stream format. For these DJs, their performance is less about crafting a polished image and more about sharing their passion for music, connecting with their audience, and showcasing their talent.
Despite the current trend favoring short, viral content, it’s crucial to remember that trends come and go. And, just as the industry has shifted away from traditional live streams, it may well circle back in time. The rise of the next wave of talented DJs, combined with an audience yearning for authenticity and musical prowess, may herald a resurgence in the original live stream format.
Until then, we can only stay tuned and keep the music playing.
We will be live streaming Family Piknik and Untold Festival on August 4,5&6! Stay Tuned!
