For over 15 years Spinnin acting up in the dance music industry. Gradually, the Dutch label has become one of the heavyweights in the music industry, signing hundreds of artistic profiles always one step ahead. Take the recent examples of Jordan and Julian Martin Garrix signed by Spinnin in adolescence, with the ambition to make international influence to DJ-producers. The label has released an impressive number of tubes Dance since its inception, with a clear acceleration at the time of the advent of the Internet and social networks. While Majors complained of piracy Eelko van Kooten realized that the Internet offered a unique chance to electronic music to attract a wider audience. Now heads a team of 30 people, the entrepreneur is among the most influential figures in the EDM. He accompanied and developed many DJ’s in their careers, helping Afrojack, Sander van Doorn, Bingo Players and Nicky Romero, among others, to set up their own labels in connection with his. Although he denies it, Spinnin is also known for his voluminous catalog, supplied each week by several digital outputs. Buoyed by its quest for independence and ambition Eelko van Kooten has always wanted to share electronic music with the public. This vision was born the crazy Spinnin empire, which he is still the central pillar. Meet !
I always look for profiles that have ambition and a real personality. This is the key!
-(Eelko van Kooten)
Spinnin became a big machine. How does it feel when you have so much power?
I do not like to compare us to a machine. I am fortunate to have a very experienced team, with talent and ambition. The best music we sign, with the desire to share it with the greatest number. All in a relaxed atmosphere!
It was 10 years ago, you felt that dance music would become a musical genre that popular point?
Spinnin was created fifteen years ago, with the same goal today, namely sign the best music and share it with the greatest number. Through the Internet, we have always been able to reach more people, which proves that our vision was correct and that our music appeals widely.
How do you explain the supremacy of the Dutch scene in the EDM and deejaying?
In Holland, there is a clubbing scene 30 years old. It is a small country with both a lot of transparency and competition between everybody. This has enabled us to continually highlight quality artistic profiles.
One of the characteristics is Spinnin out an impressive number of new products every month. This is a good choice in terms of business?
Quality is more important than quantity. People know and trust us for years. Offer them the best music is the real good strategy!
You are the head of the label that certainly receives the largest number of demos … Besides the Spinnin’Lab, how your team she manages to get by?
We all just refocused on our “Talent Pool” application integrated with our Facebook page. It is only through this that we go through demos and find new talents, exceptions …
A word about your Youtube channel Spinnin’TV and importance of video clips for Dance. Your channel is one of the most followed on the net, is this mean that you address to people who spend more time behind their screen to get out in the club?
The fans love the spontaneous side of YouTube. They can find the emotions of what happens in a club or festival without even needing to move. And it is true that most young people are not able to participate because of their age, so they use Youtube to live their passion. We understood this concept of sharing very early in our label, which is why today we show such good results.
In your opinion, what is the share important video clips in the success of a DJ today?
Video clips and catches Live in clubs or festivals