Established since 2006, audio tonic® is the Middle Easts longest standing weekly electronic dance music concept, with a distinct focus on a refined yet accessible sound. audio tonic® Records was established in 2011.
From the Thursday night audio tonic® Radio 1 UAE show (2000 GMT) produced/presented by Mike Bufton (AKA Mr Mr), to the world famous audio tonic® Sunset Sessions party at 360º, the brands mission is simple – bring upfront, quality House Music and guest DJ’s, educational but most importantly… entertaining.
In 2009 & 2010, 360º was voted in the DJ Mag Top 100 Clubs of the world, with credit to the audio tonic® International guest DJ roster.
In 2011 & 2014, audio tonic® @ 360º (Jumeirah Beach Hotel) was awarded ‘Best House Music Night’ at The Timeout Nightlife Awards (+ 2013 awarded the ‘Highly Commended Award’), and for two years running has won the coveted ‘Favourite Club Night’ at the What’s On Awards (2012 & 2013). Every Friday from 4pm, audio tonic® ‘Sunset Sessions’ begins the weekly 10 hour music marathon covering sunset sounds, through nu disco, deep & chunky beats, sexy melodic riffs, tech laden rhythms and all round feel good grooves!
Each and every Friday, International guests are flown in from all four corners of the globe, previous DJs have included Funk D’Void, Jimpster, Spirit Catcher, Ian Pooley, Hot Since 82, Claptone, Shur-I-Kan, Milton Jackson, Ralph Lawson, Florian Kruse, Omid 16B, Danny Daze, Audiojack… the list goes on.
The audio tonic® resident DJ team consist of some of the most respected local artists, who include Mr Mr, Vas Floyd, Raxon, Julian Jinx, JC, Rich Showell, Russ Cooper, Megadon Betamax, Rod Lee Winters & Tristan Bain. Their intricate knowledge of the venue, crowd and all important vibe makes the audio tonic® experience one of the most talked about weekly events in the region.
With all natural progression, it was only a matter of time before the audio tonic® Record label took shape – and that is has. The label is an output for us to release music we love listening to and love playing, across the sub genres of House which represent our weekly 11 hour party!
Sit back (or stand up), turn it up, and enjoy… the sound of audio tonic® – “adding the vital ingredient to your weekend”