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Down2Earth Music is a leading company specializing in music production, management and artist development with activity in Greece and Eastern Europe. It has been established in 2011 by ex MTV music program manager Evan Klimakis and acclaimed songwriter and producer Claydee Lupa. It aims at developing unique artists and producing high-quality hit-oriented music, whilst remaining faithful at global developing trends. With a 360 strategy and attention to detail, Down2Earth is always looking for ways to create fresh and commercially viable projects. It provides the following services: music production, creative consulting, artist development, artist management and international licensing. Down2Earth has signed artists and worked closely with EMI, UMG, Sony Music, Ultra Music (U.S) and many more. Its main goal has been to develop projects internationally through its synergies with some of the biggest dance labels in the world.
Down2Earth Music also manages and represents for the world some of the most successful writers, producers, DJs and dance acts of Greece and Eastern Europe. Such as Claydee, Bang La Decks, Playmen, ACE2ACE, Cammora, Andy Nicolas, Drew, Phatjak, and more. Altogether they had 10 Number One hits (including No1’s in Russia, Poland, Serbia, Turkey) and more than 20 Top Ten singles in the last 4 years, and more than 300 million views on YouTube in total.
In May 2012 Down2Earth Music launched its dance/pop label Down2Earth Records. Down2Earth Records has grown to be the leading dance label of Greece with many radio and club hits.