Let It Roll stepped into the Czech music scene in the year of 2003 as a series of club events. Through clubs it grew into larger winter happenings in factory facilities and quickly became the most favorite and visited events in Czech Republic. In 2008 the promoters decided to organize the first summer open air festival. More than 3000 visitors arrived to the first edition of Let It Roll Open Air in the sand quarry Oplatil next to Pardubice city, everyone was thrilled by the amazing atmosphere that the festival has offered. Next year visitor turnout doubled to more than 6000.