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Sensation is an indoor electronic dance music event which originated in Amsterdam, Netherlands and organized by ID&T. The original event, which ran exclusively in the Amsterdam Arena for a period of five years until 2005, is now located throughout Belgium, Canada, the Czech Republic, the United Kingdom, Italy, Latvia, Lithuania, the Netherlands, Russia, Ukraine, Turkey, the United States, Mexico, Brazil, Chile, Denmark, Germany, South Korea, Romania, South Africa, Switzerland, Taiwan, Thailand, India and the United Arab Emirates.
What began eighteen years ago as a one-off in the Amsterdam ArenA, is now a worldwide phenomenon that takes place in stadiums and arenas around the globe.
Sensation creates a new show every year to dazzle the senses. Committed to innovation and excellence, Sensation has earned the distinction of being The World’s Leading Dance Event. It succeeds in creating an atmosphere of togetherness at even the most mammoth venues. With everyone dressed in white, the crowd is immersed in a tidal wave of unity and euphoria.