The festival especially for new music, The Great Escape, just announce that Switzerland is their lead international partner in 2017.
The event will be working alongside Swiss Music Export, where they'll be focusing the festival on dedicated showcase, additional artist bookings, and Swiss food and drink stalls. They'll especially seek the Swiss music business within The Great Escape's convention. www.greatescapefestival.com
Previously, the event's international partners have been Canada, New Zealand, France, and Latvia and Lithuania.
In the words of Jean Zuber, Director of Swiss Music Export, “Since 2013 Swiss Music Export has worked closely with The Great Escape and pushed the development of Swiss artists into the UK market and built stronger relationships between the Swiss and UK music industries.
Kevin Moore, General Manager of The Great Escape says, “It's always such a challenge booking the Swiss acts to perform at TGE as the quality of artist just gets better and better, 2017 is going to be the toughest challenge yet!”
In honor of this collaboration, let us know what your favorite part of Swiss culture is!
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