Anja Schneider
Great interview with Anja Schneider about her careen, being the head of mobilee and how she met Apollonia.
Anja Schneider is the mobilee records founder, broadcaster, internationally renowned DJ and
producer once labeled a “perpetual motion machine”, and one of the hardest working individuals
in the business.
From her beginnings in radio to the a€˜Hi Fivea€™ anniversary year of mobilee, her ascension through
the ranks has been fuelled by her strong work ethic, sharp tastemaker instinct, charming
personality and innate musicality. Starting out as a producer for KissFM, Anja became a radio
persona in her own right in 2000 for Fritz Radio. Armed with an engaging presentation style and
impeccable taste, Anjaa€™s a€˜Under the Blue Moona€™ program a€“ which still airs to this day a€“ resonated
with Berlina€™s music-loving masses and propelled her forward into a career as a club DJ.
After her first forays into production in 2004, Anja joined forces with Ralf Kollmann to found
mobilee records the following year. Anjaa€™s keen ear defined the emergent imprint through its early
releases, unearthing talented newcomers such as Sebo K and Pan-Pot, and paving the way for
her celebrated mobilee debut with Sebo, Rancho Relaxo. Harnessing her unique interest in
collaborative creativity, Anjaa€™s list of studio partners has grown to include the likes of Paul
Brtschitsch, Marco Resmann, and Lee Van Dowski. Anjaa€™s 2008 opus, her debut album Beyond
the Valley, was released to critical acclaim, with tracks “Belize” and a€oeSafaria€ dominating Charts
and dancefloors worldwide. Alongside her original work, an extensive list of
remixes for labels such as Dessous, Crosstown Rebels, and Diynamic now line the annals of her
impressive discography.
As a label head Anja has focused not only on discovering fresh talent, but also on cultivating and
developing the mobilee roster, pushing artists to challenge themselves and developing their
careers as DJs and musicians. Under her guidance, mobilee and its sister label Leena Music
have grown into one of Berlina€™s most-watched staples, with a close-knit collection of producers
and musicians that carve out a distinct sound in a city teeming with electronic music.
Widely regarded as one of the worlda€™s most respected DJs, Anja has traveled to almost every
corner of the globe, making her mark at world-renowned clubs.
With ears honed through years of experience, Anjaa€™s achievements as a producer, DJ and label
head are far from peaking. Her development as a one-of-a-kind artist and businesswoman is just
the start of what we can expect from Anjaa€™s evolution, as she builds mobilee into the defining
platform that stands in testament to the vision, passion, and love of music that drives her
extended mobilee team in all that they do, and all that will come.