Reaching out to media outlets can be a daunting task, especially for DJs who may be more comfortable behind the decks than behind a keyboard.
Successfully getting your music and story covered by media can significantly boost your career.
If you cannot afford a PR agency, we are here for you! We receive hundreds of press releases every month and have a pretty good idea on the to-do and not-to-do in this matter.
In this article, we will provide you with a step-by-step guide on how to contact media outlets like a pro.
- Find the Right Contact: If you’re struggling to find a direct email address for a specific journalist or editor, consider reaching out to the media outlet via social media platforms like Instagram or Twitter. Send a polite direct message (DM) asking for the best person to contact regarding your music. Often, the social media manager will redirect you to the appropriate person.
- Always Say Hello: Starting your email with a friendly greeting is essential. It may seem trivial, but a simple “Hello” or “Hi” followed by the recipient’s name can make a world of difference in establishing a warm, professional tone.
- Write a Text About Your New Release: When reaching out to media outlets, include a well-crafted and informative text about your new release. Share details about the creative process, your inspiration, and any unique aspects of the track or album. This will not only pique the journalist’s interest but also provide them with the necessary background information for their article.
- Include High-Resolution Pictures: Accompany your email with at least two high-resolution pictures that illustrate your music, showcase your personality, or highlight your performances. Images help to tell your story and make your email more visually appealing.
- Provide Links to Your Track: Include direct links to your track or album on popular streaming platforms such as SoundCloud, Spotify, or YouTube. Make it easy for the journalist to access and listen to your music by ensuring the links are working correctly and are easily accessible.
- Share Your @: Include links to your social media profiles, such as Facebook, Instagram, Twitter, and any other relevant platforms. This allows journalists to quickly access your online presence, gauge your fan base, and gather additional information about your work and personality.
- Be Humble: Avoid using overly promotional or exaggerated language when describing yourself and your music. Phrases like “iconic,” “king,” “queen of techno,” or “redefining the codes” can come across as arrogant and may deter some journalists. Instead, let your music speak for itself and allow journalists to form their own opinions.
- Follow Up Once – But Don’t Harass: After sending your initial email, it’s appropriate to follow up once if you haven’t received a response. However, refrain from repeatedly contacting the media outlet or journalist, as this may come across as desperate or unprofessional.
With these tips in hand, you’re well on your way to contacting media outlets like a pro.
Remember, professionalism, humility, and persistence are key to successfully getting your music covered by the press.
Good luck, and happy promoting!