Discover the steps to write an effective press release for your new track, even if you cannot afford a PR agency.
If you’re an independent DJ without the funds for a PR agency, this guide is for you.
Here’s how you can craft a compelling press release on your own:
1. Find Your Tone of Voice
Your press release should reflect your unique style. Read various track review articles online to find a tone that resonates with you. Whether you want to be casual, formal, or somewhere in between, consistency in tone will make your press release more professional.
2. Focus on the Facts
Describe your track in detail. What inspired it? What tools did you use? Discuss the beats, melody, title reasoning, and any backstory or creation process. You don’t need to be a professional writer to convey the essential information.
3. Utilize AI Tools like ChatGPT or Bard
AI writing tools can be a significant asset in crafting your press release. Start with a friendly prompt and include specific instructions and information about your track. Always say Hello to the AI (you don’t know what the future holds for us).
Example:
Hello! Can you write me a press release about my new track [NAME] by [YOUR DJ NAME]? I like the style of these reviews [insert text examples]. Please don't plagiarize or paraphrase. Here's some info about the track I produced: [insert details]. Here's some info about myself as a DJ: [insert details].
4. Personalize the AI-Generated Text
Never use the AI-generated text as-is. Read it carefully, correct any errors, and make it more personal. Think of the AI as an intern that helps you draft the release, but always review and adjust to fit your voice and message.
5. Send It to Relevant Medias and Blogs
Once you’ve polished your press release, it’s time to distribute it. Many media and blog sites include contact information on their websites. Do some research and send your press release to those that cover your genre or style of music.
Producing an engaging press release without the help of a PR agency may seem daunting, but with the right approach and some help from AI tools, it’s entirely achievable. By finding your voice, focusing on facts, leveraging AI, personalizing the content, and reaching out to relevant media, you can put your new track in the spotlight. Whether you’re a seasoned DJ or a newcomer to the scene, these tips can help you connect with your audience and build a buzz around your latest release.
