ADE now stands for Amsterdam Digital Edition ! For their premiere online, the ADE was a huge success, reaching millions of viewers all around the world!
The 25th edition of Amsterdam Dance Event, which took place digitally over the past five days has reached millions of visitors from around the globe. The yearly ADE PRO conference, which traditionally takes place alongside its festival, also reshaped to an online environment and attracted thousands of professionals working in the electronic music industry.
More than 250,000 people worldwide listened to the unique live conversation between Timbaland, Martin Garrix and David Guetta on the evolution of their sound. Other highlights offered in the free digital experience included the European premiere of the documentary Larry’s Garage, a collaboration with Nyege Nyege festival from Uganda and a livestream from elrow with Desperados which attracted hundreds of thousands of viewers. In addition studio tours and master classes by a wide range of artists!
Favourite moments from previous editions of ADE were shared on TikTok via the hashtag #ADEmoments throughout the week with the likes of Tiësto, Martin Garrix, Stella Bossi, Don Diablo, Armin van Buuren and Carly Wilford getting involved as well as the Rijksmuseum and other organizations. This reached more than 35 million people.
To sum up, ADE successfully held their first-ever digital event reaching an outstanding audience!
All ADE PRO content is now available on demand via the platform.