Whether it's a video interview at a festival or a sit-down with a music magazine, discover how to make each interview a hit.
The life of a DJ is filled with rhythm, lights, and endless excitement. But apart from delivering thrilling performances, DJs often face interviews that help them connect with their fans and build their image. Here’s a definitive guide on how to prepare for an interview as a DJ.
1. Coordinate with Your Team:
When accepting an interview, whether you, your manager, or PR manager are handling it, ensure to send the key topics you want to discuss. While it’s the journalist’s job to research, suggesting themes or points helps in guiding the conversation towards what truly matters to you.
2. Provide Your Press Kit in Advance:
Your press kit is essential. Make sure to hand it over in advance, as this will help the article to be published faster, eliminating unnecessary waiting for the journalist. Need guidance on creating an efficient press kit? Read how to prepare one HERE.
3. Timing for Video Interviews at Festivals:
If it’s a video interview at a festival, aim to have it before your set. Interviews after the set are often canceled, you will be tired, sweaty and busy talking with your peers, friends or fans. Being prepared and on time avoids this unprofessional move.
4. Embrace Your Good Side on Video:
If you have a “good side” that you prefer, don’t hesitate to ask to be filmed from that angle. It’s about feeling confident and comfortable with the end product, encouraging you to share it widely.
5. Preparation Without Over-Preparation:
If possible, try to have the questions in advance, especially if interviews make you anxious. But avoid preparing word-for-word answers. Think in bullet points; it helps to keep your responses natural and engaging.
6. Build a Connection with the Journalist:
Having a casual chat with the journalist before the interview can ease both parties’ nerves. Building a rapport makes for a more comfortable and genuine conversation during the interview.
7. Don’t Cancel Interviews Unnecessarily:
Cancellation at the last moment is frustrating for journalists, especially at festivals or clubs. If you must cancel, do it well in advance. Respect the time and effort journalists put into preparing for your interview.
8. Maintain Professionalism and Courtesy:
The times have changed, and diva or mean behaviors don’t resonate well in 2023. Journalists and technicians often put in long hours, and being nice and respectful leaves a positive impression. Remember, they talk, and word spreads!
9. Content Tip for Going Viral:
Share fun or quirky stories from your tours. People love anecdotes that offer a glimpse into the life behind the decks. It adds a human touch and often connects better with fans.
10. Understand Your Audience:
Know who will be reading or watching the interview. Tailor your answers to what that audience might find interesting or engaging. If it’s a niche music magazine, delve into technical aspects; if it’s a mainstream outlet, keep it accessible.
11. Prepare for the Unexpected:
While having some questions in advance is helpful, be ready for off-the-cuff questions. Maintain composure and think before you answer. It’s okay to take a moment to gather your thoughts.
12. Promote the Interview:
Once the interview is published, share it on your social media channels and website. It not only helps in promoting the content but also strengthens your relationship with the media outlet.
13. Reflect on Your Performance:
After the interview, take some time to reflect on what went well and what could be improved. Continuous self-assessment can make you better in future interviews.
Preparing for an interview as a DJ goes beyond mere communication. It’s about synergy between you, your team, and the journalist, as well as respecting the time and effort everyone invests in the process. The goal is to create a positive, engaging experience for everyone involved, reflecting your true personality and values.
Remember, each interview is a unique opportunity to connect with your audience, build your brand, and have some fun while doing it. Approach it with professionalism, empathy, and a touch of your own style, and you’ll surely hit the right note!